Ever wonder why you get the same circulars and see the same ads in the newspaper every Sunday morning? Do you know why Insurance Companies, Real Estate Agents, and others send you calendars for your refrigerator year after?

They understand what is referred to in the marketing world as the "Buyer's Box"
principle. This principle simply states that at any given time in a large group of people, a certain number of those people will be ready to make a buying decision for whatever product it is you wish to sell.

For instance, if I'm selling mattresses, I can count on the fact that at any given time there is a group of people out there who are looking to purchase a mattress and will respond to the next ad I send them. They may have seen my ad many times before, but because they were not interested in buying a mattress at that time, they took little notice. However, now that their back is sore and their wife is complaining of lost sleep they are ready to get with the program and any mattress ad they see will catch their attention.

In the Church context, God and The Holy Spirit are continually at work softening
people up and making them receptive to His calling oftentimes, by painful experience.

That is why smart churches continually promote various "felt needs" message series with great success. They know there are always going to be a certain number of people in a "spiritual buyers box" looking for help with their marriage, their kids, or their careers. These churches realize that this group is continually changing so they can go back to those successful boxes, season after season.

Here is what you can do to get started:
1. Identify the type of people in your area.

2. Develop a sermon series that addresses their concerns, and issues they face on a daily basis.

3. Capture those lost souls for Christ by speaking directly to them and their needs.

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