If you read the biography of the president of Truth Advertising you would learn that TA has its roots in direct mail secular marketing. We have spent over 20 years reaching
consumers and getting them to buy a particular product or service. This gives us an edge when it comes to helping your church reach potential members, and getting them to buy into your church on any given Sunday.

Let’s take a look at the basic buying principles of people and apply them to your outreach campaigns.

A. What do People Buy?
The important thing to remember here is that people do not buy products and services.
People buy benefits. People buy what a product will do for them.

People don’t buy a book because they like the cover. They buy it for what is inside. For the benefit it will bring them by reading it. It might be for entertainment purposes or it might in some way make their lives better.

From the perspective of the church,  people come to your church for what it will do for them. Make certain in your marketing efforts you describe in detail, what the advantages and benefits are for them in attending your church. This is done best by promoting a particular sermon series.

B. Why do People Buy?
People buy to fulfill a need! There are 4 basic needs that drive peoples buying decisions.

- Physical (The need to fix a problem in their life.)
- Social Needs (The need to belong to something.)
- Ego Needs (The need to feel important.)
- Spiritual Needs (The need to connect and help others.)

From the perspective of the church. People come to your church to fulfill a need. Make certain in your marketing efforts you describe how your church can fulfill a need in their life.

C. How Do People Buy?
Don’t make the assumption that by just sending out a direct mailer or listing your ad in the newspaper people will come to your church. There are 4 basics in determining how people go about making a decision to come to your church.

1. They Must Have a Need to Come to Your Church.
Develop sermon series that meets needs in people’s lives.

2. They Must Believe That Your Church Will Fulfill Their Need.
Publish your sermon titles outlining action steps into meeting that need.

3. They Must Decide That Your Church is The Right Church for Them.
List the benefits your church offer them, and their families.

4. They Must Decide The Time To Come to Your Church Is Now.
Create urgency with timely sermon series that people won’t want to miss.

We’d like to help you maximize your advertising dollars
and reach more people for Christ! Call us today!!