Affordable Google Pay Per Click Marketing Management

How to get found online when people are searching for a Church!

What is Pay Per Click Marketing?

Have you heard a little about PPC marketing and are curious to learn more? Do you already know that you want to use PPC marketing for your church, but don't have the time to manage it effectively? Are you unsure where to start? You’ve come to the right place!

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

It works a little like this... Joe Smith searches the internet on Saturday for a church to attend on Sunday with his family. He searches with a keyword such as "church in (your hometown). Your church is able to bid on certain keywords that people may use to find a church in your area. By placing the correct bid and having the appropriate ad copy, your ad can be in the top three listings on the first search page. This top placement almost guarantees your church to be seen and your website visited.

Every time your ad is clicked, sending a visitor to our website, you have to pay Google a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if you pay $2.00 for a click, but the click results in a new visitor, then your campaign is worth it ten fold.

Most online PPC management companies charge a minimum of a $500 monthly management fee just to take on your account. Truth Advertising understands that churches don't have the budgets secular companies have to compete in the online Pay Per Click marketing arena.

PPC marketing is a marathon, not a sprint. You must stay on top your campaigns weekly to insure you are still getting top results. Our Adwords Certified Specialist will work with you to determine a budget that is right for you, write your ad copy, bid on effective keywords and manage your entire program weekly for a very small fee.

Pay Per Click Pricing

 

Initial Setup of Pay Per Click Account - One time Fee - $99
Includes:
- Research of your local market to determine your competition.
- Determine the correct geo-target you would like your ads to appear.
- Set your monthly budget based on competition, keyword costs and acquisition.
- Set up your Google Pay Per Click account.
- Develop effective ad groups that will get your ads clicked on.
- Choose appropriate keywords that will yield the highest click through rate.

 

Monthly Management Fee
Once your campaign is launched, weekly maintenance is needed to maximize results. We will monitor, strategize, build, change and send you monthly success reports on all work done. We charge a small flat, ongoing monthly management fee based on your total monthly traffic budget to take care of everything for you.

 

Monthly Traffic Budget
(Paid to Google)
- $150 - $250
- $250 - $350
- $350 - $500
- $500 - $650
- $650 - $800
- $850 - $1000
- Over $1000

 

Monthly Management Fee
(Paid to Truth Advertising)
- $50
- $75
- $100
- $150
- $200
- $250
- Call For A Quote