A Letter From the Publisher

Dear Pastor,

How many times have you delivered what you knew was a God-given, life changing Sunday morning message -- to a less-than-capacity crowd?

All that work. All those “empty seats”. It’s a shame more couldn’t benefit from your work.

Yet, those “empty seats” don’t just affect you, do they? They affect your music ministry, youth groups, children’s programs, and Sunday School classes too. Virtually the same amount of sweat and prayer go into these programs - no matter how many people show up.

Now, what if next Sunday you could speak to 50 more people — or a hundred more? How exciting would that be? How many more lives could your work touch then?

My name is Bill Squiric and I’d like to help you fill your empty seats through direct-mail advertising. I’ve done it successfully for a church I helped start 18 years ago. This past Easter we had about 4,000 in attendance.

Of course, my good friend, Pastor George Feiser, likes to think he has something to do with that growth! He makes a good point. Advertising isn’t a panacea. And it won’t fix poor leadership, bad preaching, unfriendly congregations, boring youth programs or inadequate child care either.

But... as a co-founding member and “resident advertising expert” at this church, I’ve seen hundreds of new people visit us simply because we sent them an effective mailer. I’ve seen similar results at other churches for whom I’ve done work too. Direct mail can help you get more people into the empty seats of your church - IF IT’S DONE RIGHT!

I can help you “do it right". I understand how advertising works. By age 39, I had already made a fortune in the secular advertising arena. I could simply sail off to some tropical paradise or focus exclusively on making more wealth. However, I’ve come to believe that God may very well want me to help pastors like yourself fill their empty seats through direct mail advertising — something I can do without having to make a profit.

That’s right: I can help you do first rate direct-mail advertising - at cost.

As I write this letter, I’m listening to the steady whirl of machinery cranking out tens of thousands of “secular” direct-mail pieces within a 30,000 sq. ft. manufacturing plant I own. This “for-profit” plant, along with a publishing company I own, provides me resources and equipment that I have been able to use to buy down the cost of designing, producing and mailing effective postcards and mailers for churches like yours.

This means we can produce quality pieces just for you at prices 40–60% less than you’ll likely pay elsewhere!

Sound too good to be true? It’s not and there isn’t any catch. I simply want to be a faithful steward and help you reach more people for Christ.

Please use this web site. Check out the postcards. Read the testimonials. Pray for wisdom. And then call me. Let’s get started filling those empty seats, and bringing more people into The Kingdom together.

In His service,

Bill Squiric