A Message-Saturated World
Every day we are bombarded with advertising and marketing. Whenever we turn on the radio or television, check our email, or drive to our offices, we are hit with marketing messages for products we probably don’t need or want. And typically, the marketing is aimed at satisfying our carnal desires.
A Different Path
I’ve spent over 20 years in the secular marketing arena convincing people that they “needed” a particular product or service. I have and still help secular companies spend ridiculous amounts of money to develop slick ad campaigns to sell their products—which usually have only fleeting benefits for people. Needless to say, this occupation, while well-paying, is unfulfilling.
In 2006, I changed directions. My brother, Bill Squiric, had a passion for helping churches reach out to people with direct mail postcards. By the grace of God, I took that passion and grew it into one of the most effective custom direct mail church marketing companies in the United States.
Truth Advertising is not your big-box church-print-and-more machine that sells everything church-related under the sun. Nor are we the typical online self-service order provider. Such companies have their place and may serve your needs in some cases.
Customer Service is not DEAD
For the same price the big-box stores charge, we give you the advantages of a full-service church marketing company. We’ll work hand-in-hand with you to develop your target market and produce a marketing campaign that will grab attention, engage your audience, and make them actually want to visit your church. You may have your own marketing department, but still want a one-on-one relationship with a company that will handle the print and mail side completely for you. If so, Truth Advertising is for you. We’ll guarantee your timely delivery, and you’ll have your own marketing consultant whom you can reach any time to check the status of your order.
Doing It Right
Sadly, I often see churches make futile attempts at what they feel is marketing, but the return on their investments is generally dismal. They may be uneducated on the science of church marketing. And sometimes they don’t realize they can get professional help for the same price they spent doing the work themselves. Marketing is not a guessing game; it is a science and art. It can be as simple as following a set of guidelines to ensure maximum success, or as complex as hiring focus groups and national polling centers.
Don't Miss the Most Important Success Factor
Every effective marketing campaign has one thing in common; it offers benefits and provides value! Coca-Cola tells us that if we drink their product we will “be happy”, McDonald’s has convinced us “we deserve a break today”, and the jewelry industry has us roped into believing that if we give a diamond, it will be “forever”. Of course, these claims are illusory. By contrast, the church offers real value, through a change at the very core of our being. And that value is not temporary; it lasts, literally, forever! Yet the message is often lost through ineffective communication.
Offering, Real Value
When did the church get sold on the idea that telling the general public about its benefits was a bad thing? I firmly believe that the reason the majority of our population does not attend church is that they see no benefit in it. Most churches don’t do a good enough job of showing seekers or nonbelievers how the church can benefit them. Churches offer many benefits that they should highlight: better, stable marriages; improved finances; the peace that comes through applying the Living Word to life in a fallen world; and a generally improved abundant life.
If some of the largest companies in the world market their benefits to us every day, why do churches shy away from promoting their benefits? We know Christ is more beneficial than a Coke (or any other product) and can change people for the better. We need to show them how Christ, through His church, can improve their lives!