John Squiric

4 Reasons Your Church Should NOT do a Back-to-School Marketing Campaign. Back-to-school season is one of the biggest outreach opportunities of the year. Families are settling into new routines, looking for community, and making decisions about where they'll spend their weekends. That's exactly why so many churches ramp up their marketing this time of year. But here's the truth: not every church is ready for a back-to-school marketing campaign. Marketing doesn't fix ministry problems—it...

Where Smart Churches Are Investing Their Advertising Dollars—and Where They're Not.

Beginning July 12, 2026, USPS postage rates will increase by about 5% for most nonprofit church mailings. While no one welcomes higher postage costs, the actual impact on most church direct mail campaigns is surprisingly small—and it doesn't change one important fact: