4 Reasons Your Church Should NOT do a Back-to-School Marketing Campaign. Back-to-school season is one of the biggest outreach opportunities of the year. Families are settling into new routines, looking for community, and making decisions about where they'll spend their weekends. That's exactly why so many churches ramp up their marketing this time of year. But here's the truth: not every church is ready for a back-to-school marketing campaign. Marketing doesn't fix ministry p