4 Reasons Your Church Should NOT do a Back-to-School Marketing Campaign. Back-to-school season is one of the biggest outreach opportunities of the year. Families are settling into new routines, looking for community, and making decisions about where they'll spend their weekends. That's exactly why so many churches ramp up their marketing this time of year. But here's the truth: not every church is ready for a back-to-school marketing campaign. Marketing doesn't fix ministry p

Where Smart Churches Are Investing Their Advertising Dollars—and Where They're Not.

Beginning July 12, 2026, USPS postage rates will increase by about 5% for most nonprofit church mailings. While no one welcomes higher postage costs, the actual impact on most church direct mail campaigns is surprisingly small—and it doesn't change one important fact:

The US Postal Service has a special postage rate for churches, which allows them to pay just 14.5 cents per piece. In addition, by using Truth Advertising to handle your mailing, your church does not need to purchase a permit for $325 or renew your permit for $225 each year. HOW: Through a nonprofit ghost mailing permit that Truth Advertising applies for on your behalf. WHAT IS NEEDED: To mail at nonprofit rates, your church must be qualified with the USPS as a nonprofit enti

Sure, most churches love to mail outreach campaigns for Easter and Christmas, but if this is their only church marketing they do all year, they are missing out. January is the best month of the year for churches to mail , especially for invitation-focused direct mail . Here’s why it consistently outperforms other months—both spiritually and strategically: 1. People Are Already Thinking About Change January is the season of fresh starts . New routines. New priorities. New hope