4 Reasons Your Church Should NOT do a Back-to-School Marketing Campaign. Back-to-school season is one of the biggest outreach opportunities of the year. Families are settling into new routines, looking for community, and making decisions about where they'll spend their weekends. That's exactly why so many churches ramp up their marketing this time of year. But here's the truth: not every church is ready for a back-to-school marketing campaign. Marketing doesn't fix ministry p

Where Smart Churches Are Investing Their Advertising Dollars—and Where They're Not.

Beginning July 12, 2026, USPS postage rates will increase by about 5% for most nonprofit church mailings. While no one welcomes higher postage costs, the actual impact on most church direct mail campaigns is surprisingly small—and it doesn't change one important fact:

The US Postal Service has a special postage rate for churches, which allows them to pay just 14.5 cents per piece. In addition, by using Truth Advertising to handle your mailing, your church does not need to purchase a permit for $325 or renew your permit for $225 each year. HOW: Through a nonprofit ghost mailing permit that Truth Advertising applies for on your behalf. WHAT IS NEEDED: To mail at nonprofit rates, your church must be qualified with the USPS as a nonprofit enti

Sure, most churches love to mail outreach campaigns for Easter and Christmas, but if this is their only church marketing they do all year, they are missing out. January is the best month of the year for churches to mail , especially for invitation-focused direct mail . Here’s why it consistently outperforms other months—both spiritually and strategically: 1. People Are Already Thinking About Change January is the season of fresh starts . New routines. New priorities. New hope

On January 5, 2025, the YouVersion Bible App experienced a moment of divine momentum — 798,000 people installed the app in a single day , the largest single download day in its history. Bobby Gruenewald, founder of YouVersion and pastor at Life.Church , shared that more than 18.2 million people engaged with God’s Word that Sunday, proving that hearts everywhere are still hungry for truth, hope, and connection. And what about the second-biggest day ever? You might think Easte

As summer fades and a new school year begins, families re-establish routines, and communities reconnect through schools , sports , and...

"It is not the healthy who need a doctor, but the sick. I have not come to call the righteous, but sinners." - Jesus Christ "To speak to...

Typically, churches have more people visit their church on Easter than at any other time. Search the internet, type it into Chat GBT, and...

Being in the Church Growth and Marketing Industry for the past 20 years, I always get asked the same question, "What is the Best Church...

Many churches lump Christmas and Easter together when considering marketing to their local community. Many churches choose to concentrate...

If there is a recipe for success in church growth, it all begins with picking the right ingredients. Like any recipe, there are...

I recently watched the film Jesus Revolution. It depicts the true story of the counterculture movement in the 1970s that spawned the most...

After almost 30 years of working personally with thousands of local churches across this country, I have never seen more challenging...

The HIGHEST Return, MOST Beneficial Direct Mail Campaign Your Church Will Ever Run!

In the early months of the pandemic, much of the response from my church clients was the same. "Online church is going very well." - "Our...

How Bad Is Church Attendance Slipping During COVID-19? Here is a Barna - State of The Church Breakdown Boomers: 26% Stopped Attending ...

North Texas has a lot of churches. It is home to some of the largest churches in the country[i] , as well as hundreds of small and...

It is imperative to have a plan. Even if you are not planning a marketing campaign shortly, it will benefit your church to complete the...

One of my closest and dearest friends in college was perhaps one of the smartest math minds in the country at the time. However, for...