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John Squiric - CEO Truth Advertising
- 2 min
The HIGHEST Return, MOST Beneficial Direct Mail Campaign Your Church Will Ever Run!
The HIGHEST Return, MOST Beneficial Direct Mail Campaign Your Church Will Ever Run!


John Squiric - CEO Truth Advertising
- 3 min
Has the coronavirus permanently changed the way people attend church? PEW Research.
In the early months of the pandemic, much of the response from my church clients was the same. "Online church is going very well." - "Our...


John Squiric - CEO Truth Advertising
- 3 min
How to Win Back Your Congregation During COVID-19!
How Bad Is Church Attendance Slipping During COVID-19? Here is a Barna - State of The Church Breakdown Boomers: 26% Stopped Attending...


John Squiric - CEO Truth Advertising
- 5 min
Designing Church Ad Copy That Works.
North Texas has a lot of churches. It is home to some of the largest churches in the country[i] , as well as hundreds of small and...


John Squiric - CEO Truth Advertising
- 7 min
The 50 Minute Church Marketing Plan
It is imperative to have a plan. Even if you are not planning a marketing campaign shortly, it will benefit your church to complete the...


John Squiric - CEO Truth Advertising
- 9 min
The Church Marketing Funnel. Leveraging your Marketing for Maximum ROI.
One of my closest and dearest friends in college was perhaps one of the smartest math minds in the country at the time. However, for...


John Squiric - CEO Truth Advertising
- 3 min
The Psychology of a Person's Decision to Attend Church!
Before you spend any money on marketing, you need to understand the process by which a prospective visitor decides to visit your church....


John Squiric - CEO Truth Advertising
- 6 min
The Most Potent form of Marketing has been around since creation, and it is FREE!
“A trusted referral is the Holy Grail of advertising.”[i] - Mark Zuckerberg, Founder of Facebook The most potent form of marketing has...


John Squiric - CEO Truth Advertising
- 2 min
Is your Church Paying Too Much for Postage? Get Rates as Low as 9 cents.
The US Postal Service has a special postage rate for churches, which allows them to pay just 9 cents per piece. In addition, by using...


John Squiric - CEO Truth Advertising
- 6 min
A Biblical Precedent for Effective Church Marketing!
I have worked for years to help pastors get God’s message out, and without fail, I’ve heard the same pushback: “I thought it was up to...


John Squiric - CEO Truth Advertising
- 6 min
How Does Church Marketing Work? The critical marketing takeaway from the Parable of the Sower.
One of the best self-help books I have ever read for my marriage was The Five Love Languages, by Gary Chapman. In his book, Dr. Chapman...


John Squiric - CEO Truth Advertising
- 5 min
What is Church Marketing? Is it Biblical? Is it for all Churches? Is your Church doing about it?
What is Church Marketing? Is it Biblical? Is it for all Churches? Is your Church doing about it?