John Squiric - CEO Truth Advertising
The HIGHEST Return, MOST Beneficial Direct Mail Campaign Your Church Will Ever Run!
I once had a pastor say to me - "I am sure you are having marriage problems." I was naive, so I asked how he knew such an intimate detail about my life. He replied, "simple, you are married."
As a result of the COVID-19 pandemic and varying states of lockdowns all over the United States and the World, we may be in for the most significant single-year increase in divorce in decades.
Jurisdictions in nearly every city in the U.S. have reported significant increases in domestic violence. Relationships experiencing problems are likely being stressed to the point of breaking by factors such as the lockdown, financial strain, and political discord.
February is a KEY month to start a marriage message series in your church. People are hurting and looking for answers and help to get back on track.
Below is an actual testimonial a pastor sent us after we mailed a postcard advertising his upcoming marriage message series.
" My wife and I met with a couple two weeks ago that were on the edge of separating and ending their marriage when the mailer came to their home. They said, "we would have never known about your church, and the invitation came at the right time." They were actually thanking us for inviting them and for the work that God was doing in their marriage. thanks again for all your help".
Bayshore Baptist Church
I don't want to discount the science and art involved in successful marketing campaigns, but I want to share the two most important points:
1. Your prospect must need what you are advertising.
2. Your timing must be right.
Advertising a marriage message in February hits both points.
Be mindful about this upcoming season in your church. Most importantly, pray about what the Lord would lay on your heart to offer your church members and new visitors in the way of biblical marriage advice.
Should you have the budget in your outreach fund, consider launching a direct mail campaign beginning Feb 13th. Truth Advertising can help. Truth Advertising is not your big-box church-print-and-more machine that sells everything church-related under the sun. Nor are we the typical online self-service order provider. Such companies have their place and may serve your needs in some cases.
For the same price the big-box stores charge, we give you the advantages of a full-service church marketing company. We’ll work hand-in-hand with you to develop your target market and produce a marketing campaign that will grab attention, engage your audience, and make them actually want to visit your church. You may have your own marketing department but still want a one-on-one relationship with a company that will handle the print and mail side completely for you. If so, Truth Advertising is for you. We’ll guarantee your timely delivery, and you’ll have your own marketing consultant whom you can reach any time to check the status of your order.
Check out some of our church marriage message series postcards: